top of page
Search
Niche Down to Stand Out: Finding Your Signature Service in a Saturated Market
In a world full of beauty businesses offering every service under the sun, trying to be everything to everyone can leave your brand...
Kimberly Sulatycky
Aug 253 min read
What’s Your USP? Creating a Unique Selling Proposition That Sells
In a saturated beauty and wellness market, simply being skilled at your craft isn’t enough to capture attention or secure loyal clients....
Kimberly Sulatycky
Aug 163 min read
The Power of Storytelling: How to Share Your Journey and Attract Clients
In today’s saturated beauty and wellness market, offering great services isn’t enough—you also need to connect. Clients aren’t just...
Kimberly Sulatycky
Aug 52 min read
The Importance of Client Feedback in Business Development
Introduction I remember a powerful statistic shared during an esthetics conference I attended in 2010: “86% of clients who are unhappy...
Kimberly Sulatycky
Jul 264 min read
bottom of page