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Understanding Profit vs. Revenue: What Every Beautypreneur Needs to Know
When it comes to running a successful salon, spa, or beauty business, numbers matter. But many business owners focus on one number—and...

Kimberly Sulatycky
3 days ago3 min read


Niche Down to Stand Out: Finding Your Signature Service in a Saturated Market
In a world full of beauty businesses offering every service under the sun, trying to be everything to everyone can leave your brand...

Kimberly Sulatycky
Aug 253 min read


Creating Boundaries with Clients to Protect Your Mental Health
How to Practice Detached Caring and Preserve Your Energy In the beauty and wellness industry, we do more than offer services—we hold...

Kimberly Sulatycky
Aug 223 min read


How to Improve Retail Sales in Your Salon or Studio
Simple Strategies to Move Product, Boost Revenue, and Motivate Your Team Retail sales can be one of the most overlooked streams of income...

Kimberly Sulatycky
Aug 183 min read


What’s Your USP? Creating a Unique Selling Proposition That Sells
In a saturated beauty and wellness market, simply being skilled at your craft isn’t enough to capture attention or secure loyal clients....

Kimberly Sulatycky
Aug 163 min read
How to Market Your Salon on a Budget
Affordable, Effective Strategies to Attract New Clients Marketing your salon doesn’t have to drain your bank account. In fact, some of...

Kimberly Sulatycky
Aug 153 min read


How Continuing Education Can Elevate Your Beauty Business
Flexible learning means you can upskill anytime, anywhere- in person or online. The beauty industry is constantly evolving—with new...

Kimberly Sulatycky
Aug 113 min read


The Importance of Self-Care as a Beautypreneur
As beautypreneurs, we pour our energy into caring for others—clients, staff, and our business—but often forget to care for ourselves. The...

Kimberly Sulatycky
Aug 103 min read
The Power of Storytelling: How to Share Your Journey and Attract Clients
In today’s saturated beauty and wellness market, offering great services isn’t enough—you also need to connect. Clients aren’t just...

Kimberly Sulatycky
Aug 52 min read


How to Reduce Stress While Running Your Salon or Studio
5 Habits to Create More Balance, Time, and Focus Running a salon or studio is incredibly rewarding—but let’s be honest, it’s also...

Kimberly Sulatycky
Aug 23 min read
What Is a SWOT Analysis and How to Do One for Your Business
Whether you’re launching a new business, reassessing your current strategy, or planning for future growth, a SWOT analysis is one of the...

Kimberly Sulatycky
Jul 313 min read


The Importance of Client Feedback in Business Development
Introduction I remember a powerful statistic shared during an esthetics conference I attended in 2010: “86% of clients who are unhappy...

Kimberly Sulatycky
Jul 264 min read


The Ultimate Guide to Business Mentoring
Business Mentoring Introduction Behind every successful entrepreneur is a network of support—and often, a trusted mentor. Business...

Kimberly Sulatycky
Jul 223 min read
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