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Niche Down to Stand Out: Finding Your Signature Service in a Saturated Market
In a world full of beauty businesses offering every service under the sun, trying to be everything to everyone can leave your brand...

Kimberly Sulatycky
Aug 253 min read


How to Improve Retail Sales in Your Salon or Studio
Simple Strategies to Move Product, Boost Revenue, and Motivate Your Team Retail sales can be one of the most overlooked streams of income...

Kimberly Sulatycky
Aug 183 min read


What’s Your USP? Creating a Unique Selling Proposition That Sells
In a saturated beauty and wellness market, simply being skilled at your craft isn’t enough to capture attention or secure loyal clients....

Kimberly Sulatycky
Aug 163 min read
How to Market Your Salon on a Budget
Affordable, Effective Strategies to Attract New Clients Marketing your salon doesn’t have to drain your bank account. In fact, some of...

Kimberly Sulatycky
Aug 153 min read


How Continuing Education Can Elevate Your Beauty Business
Flexible learning means you can upskill anytime, anywhere- in person or online. The beauty industry is constantly evolving—with new...

Kimberly Sulatycky
Aug 113 min read


What to Include in a Salon Policy Manual
A salon manual keeps your business structured and your team aligned. Your salon policy manual isn’t just a set of rules—it’s the...

Kimberly Sulatycky
Aug 93 min read
What Is a SWOT Analysis and How to Do One for Your Business
Whether you’re launching a new business, reassessing your current strategy, or planning for future growth, a SWOT analysis is one of the...

Kimberly Sulatycky
Jul 313 min read
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